Press/Public Relations

Are you relaying the right message?

Leaflets, brochures, online or hard copy newsletters, web sites and case studies... all opportunities to sell positively, so be sure your message is bang on target and not an accidental aside. Three lines or in-depth article, positive selling is at stake and the words must be right or just don't bother. Mediocrity doesn't sell.

How many of your press releases make it to editorial?

Achieving column inches is a full-time job. Although not an exact science, knowing the ‘right buttons to press’ greatly increases your chances of appearing in your target press. Or shock horror, you may even see your competitor's name there instead! Let me improve the conversion rate of your press releases into valued editorial - a skill central to my role.

Develop promotional synergy

Forming strategic promotional links/partnership with key influencers (individuals/organisations/companies) earns you credibility with your target audiences which can convert into reputation and sales. The opportunities are out there but you may be too busy to take action. Let's review this for you and agree a plan.

Can you afford to employ professional writing expertise?